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Tight market continues to challenge

Although some segments of the economy are beginning to show gradual signs of recovery, this year will continue to pose challenges for some businesses, especially small enterprises, an importer and wholesaler said.

Pacific Investment Limited Managing Director Surya Sharma said that the New Zealand market is competitive and highly saturated with an increasing number of players.

“However, quality products and regular supply helped us to wade through difficult times. We are confident that we will be here to serve the business community for long time,” he said.

Impressive share

Established eight years ago, the Manukau based company has grown from a modest beginning to claim an impressive market share.

Mr Sharma said the company is an importer and wholesaler of a wide range of products including spices, sugar, Flour Mills of Fiji range of products such as Chow Noodles, Flour, Coconut Oil, Potato, Casava and Dalo Chips and other popular brands from Fiji.

“These products are imported from Fiji and are distributed to major Indian retail outlets including supermarkets and dairies,” he said.

Tight money market conditions have created cash flow problems in the past, with some customers slow in meeting their financial obligations, but the situation is slowly improving, he added.

“Our company provides excellent and prompt service to ensure the retailers do not run out of our product range,” Mr Sharma said.

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