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Made in Fiji gains momentum

The Fijian Government is using Facebook to strengthen the ‘Fijian Made’ Campaign.

Attorney General and Industry & Trade Minister Aiyaz Sayed-Khaiyum launched the competition last week with the top cash prize of F$1000. Smart Tablets and other prizes are also included in the scheme.

Any resident of Fiji can enter the contest by visiting the ‘Fijian Made’ page on Facebook. The competition runs through a tab on the page.

Mr Sayed-Khaiyum said that the competition would not be a one-off when it ends on March 16.

“We hope to have another set of competition for which Vodafone Fiji has offered 20 tablets. As we are in the first round of competition, we are giving out 10 tablets which have generated a lot of interest,” he said.

Since its launch, the ‘Fijian Made’ Facebook page has had about 50,000 likes making it the most popular local Facebook page in Fiji.

The submission phase covers three weeks.

Effective media

Industry & Trade Ministry Permanent Secretary Shaheen Ali said that social media is becoming an increasingly important tool for information sharing and for communication.

“This is also beyond our borders giving the ‘Fijian Made’ brand national as well as international exposure. This brand is significant for gaining a share of the Melanesian and regional markets. Importers from Pacific Island countries take a certain degree of comfort from the ‘Fijian Made’ logos and in some cases are demanding it,” he said.

The Government will continue the Campaign in its 2014 Work Programme and market to market ‘Fijian Made’ as a reliable and value-for-money brand in the local, regional and international markets.

Report Courtesy: Fiji Sun

Picture Source: ‘Fijian Made’

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