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Journey into fourth generation mobile excites

2degrees Mobile Limited has begun its journey into fourth generation mobile with a 4G trial now underway in Auckland.

The three-month closed trial will involve 10 4G sites in Central Auckland using 2degrees’ 1800MHz spectrum.

We expect to launch 4G commercially in Auckland in July, followed by the wider Auckland region and other main centres including Hamilton, Wellington and Christchurch by the end of the year.

The rollout in to provincial areas will continue in 2015.

Our Company is now at a point where it is ready for the move to 4G.

Right time

As the newest player in the market, we have taken a very systematic approach to the rollout of our network to ensure we get it right for our customers. We started with 2G, and then added 3G, which has been the absolute focus of our efforts over the past three years.

With our customer’s ever-increasing appetite for data coupled with more LTE-capable handsets available, we feel it is now the right time to extend our capabilities to the next generation of mobile.

Our 4G network will be complemented by a significantly stronger 3G network.

Substantial investment

As part of our 4G Readiness Programme, we have invested heavily in extending our 3G coverage over the past year. This has included the installation of 3G at 900MHz across all of our sites which, in effect, is providing a ‘boosted’ 3G service.

It has meant that in areas where customers previously could only get 2G service, many now get 3G as we have more overlap between our sites and great in-building penetration.

This, coupled with our existing HSPA+ Network and recently launched ‘HD Voice,’ has already made a significant difference to the quality and speed our customers are experiencing on our network.

2degrees Mobile Limited is looking forward to taking the next step in to the future.

Digital connectivity will be made ubiquitous by 4G. While the full potential of 4G is still yet to be explored, what we can be sure of is that it will allow for a whole new world of opportunity for which our network is now ready.

Our customers are using more than triple the amount of data they were two years ago and it has become an integral part of our work and personal lives.

There is no doubt that 4G will transform our lives further, and we are looking forward to the exciting possibilities it will provide to our customers.

For more information, please visit www.2degreesmobile.co.nz/why-2degrees/4g

Stewart Sherriff is the Chief Executive of 2degrees Mobile Limited, Sponsor of the ‘Best Small Business’ Category of the Indian Newslink Indian Business Awards 2014, for the fourth successive year.

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