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Business Excellence in Marketing

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Finalists

Cabchooze

Cabchooze is about allowing customers to choose their price.

A taxi application, Cabchooze is stated to be the first of its kind in the world. It is the only consumer savvy B2C taxi application, which gives the user the option to choose from multiple fares based on price, time and proximity.

The customers know before boarding the taxi how much they have to pay for the ride.

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At Home Wellington (Wellington)

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The Winner

At Home Wellington

Judges’ comments

The judges noted that this company has a good understanding of its business model and offering, with a focus on quality, clean environment, and meeting customers’ expectations.

At Home Wellington has clearly identified target markets and clients and has strategies in place to increase market share.

This company has managed to generate a good increase in customer spend while holding costs and increasing profitability.

Opposition Leader David Cunliffe with Katrina Suresh and Radio Tarana Managing Director Robert Khan


Katrina Suresh speaks at the Awards Night

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