Praneeta Mahajan
Hamilton, January 15, 2024
TikTok dances, Instagram challenges, and similar social media trends have significantly impacted the way young people communicate and express themselves. There are many ways in which these platforms have influenced teenage and youth culture, but with the TikTok generation coming of age, its sphere of influence increases and it is set to disrupt every industry.
According to Global Data, a leading data and analytics company, up to $8.6 trillion in assets will be transferred to younger generations within the next 10 years, and it is now more than ever that we need to understand how this generation thinks and functions.
Refresher
The influence of Gen Z and their self-expression grows stronger
Digital space combines with real-world
Gen Z has a large impact on the digital space, informing online trends and being greatly influenced by them. While many generations use social media, it is Gen Z’s native domain.
History’s biggest-ever transfer of wealth and power is underway as the so-called ‘boomers’ retire, and the younger cohorts take over with very different experiences, assumptions, habits, and values.
It will be interesting to see how the new generation in the workforce will change brand behaviours, marketing, financial landscape and everything else it touches.
Indian Newslink discusses the potential advantages that Gen Z would have, as they enter the workforce and take charge of money and power around the globe.
Praneeta Mahajan is an Indian Newslink reporter based in Hamilton.
