Sponsor: Rainbow Corner
Finalists:
- Focus Marketing
- Loan Market Waitakere
- West City Auto Group
- STAAH
- Legal Associates
- Immigration Advice Ltd
- Forever Shine Beauty Therapy
- Brisk Insurance
Winner:
Legal Associates
Legal Associates, founded by Raj and Ashima Singh, is based in Papatoetoe, South Auckland and offers a wide range of legal services to over 2000 clients.
The staff is multi-national to reflect their client base and includes Indian, Japanese, Chinese, Samoan and Tongan.
Legal Associates have addressed a lack of awareness of legal responsibilities, obligations and rights which create a gap between migrant communities and their ability to smoothly transition into settling in New Zealand.
Customers and meeting customer needs are at the centre of what Legal Associates do – across many ethnic groups and a addressing a broadening range of needs. Innovation to Legal Associates means spotting customer needs that are not well serviced and developing solutions to meet those needs.
There is a written marketing plan that includes new services to be delivered, new locations and the revenue growth and profit metrics.
A significant amount of community involvement means this business is very connected. Use of free seminars, free assistance on Saturdays and discounted services to those in dire need including referrals from a Consulate or MP is common.
The Judges congratulate Raj and Ashima and their team for building a marvellous profitable Legal business with a genuine focus on community support and involvement. Their accomplishments are a fine example of Business for Good.
Legal Associates is a worthy winner of the Supreme Business of the Year Award.
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Photo Caption:
Raj Pardeep and Ashima Singh and their Legal Associates team, Winners the ‘Supreme Business Award’ with Prime Minister Jacinda Ardern and Simon Bridges.
