It is uncommon for people from the countries of the Indian Subcontinent in general and those of Indian origin in particular to compare the variety of snacks, ready-mixed products and other items that are available in New Zealand and appreciate the efforts of importers and wholesalers in reaching them to their nearest retailer.
Among the foremost companies to offer an extensive variety of products that are India-specific, in addition to a growing family of products from other countries is AB International, based in Airport Oaks in Auckland.
With a large warehouse, computerised inventory control, an effective distribution system and most important of all, personalised service, the Company reaches its products- be it snacks that add spice to every social gathering, hair care and skincare products that enhance the body look and feel, frozen foods and a lot more – to major supermarkets, mini supermarkets, superettes and dairies.
The common comment heard at social gatherings is, “Every Indian household would have at least five different products imported and distributed by AB International.”
From its modest beginning in 2001, the Company has grown to be a major importer and wholesaler of some of the best known brands that have stood the test of quality, time and service. Retailers who satisfy the norms of trading can be assured of their stocks replenished shortly after orders are placed.
MTR Range
People from Bangalore and those visiting the so-called Garden City would be aware of MTR (originally called Mavalli Tiffin Room), a vegetarian restaurant that is arguably the best of its kind in the world, not only for consistency in quality but also taste. About 40 years ago, its owners began producing and marketing ready-mix products such as ‘Rice Idli,’ ‘Rava Idli’ ‘Vada,’ and ‘Uppuma.’ The demand for these products and the desire of consumers for extended variety encouraged the company to add to its lineage.
AB International is the sole importer of MTR products, which go beyond ready-made food items to ‘ready-to-make, mix and boil’ meals, pre-cooked, ready-to-serve rice and curry varieties and snacks. These have not only enriched the taste of the Indian community but also other ethnic groups.
Other brands
Representing several global companies, AB International imports products that not only satisfy the palate but also improve the wellness of people.
Among them are India Gate Rice, Rasoi Magic, Urja, Bikano Snacks and Sweets, Midas Pastes, Chutneys and Papadums, Frooti, Appy and Café Cuba, Jabsons Snacks, Nestle India, Dabur, Vatika and Fem Herbal Products, Verka Ghee, Tata Salts, Oorjagrass Health Supplements, Himalaya Health Supplements, Bajaj Cosmetic Oils, Vicco Products, Hamdard Pure Almond Oils, Mavana Incense Sticks, Supermax Blades and Shaving Gels and Sumeru Frozen Foods.
The Company also distributes Julie biscuits and Ahmed Foods Products.
AB International recently launched famous American brands such as Mrs Dash Salt Free Seasonings, Polaner Sugar Free Jams, Wrights Liquid Smoke (Hickory), Dom Pepino Pizza Sauce, Regina Vinegars, Trappey’s Pepper sauces and Static Guard (Antistatic Spray).
Mera Mobile
As a part of its innovative spirit, AB International launched ‘Mera Mobile’ with Vodafone in October last year, allowing users to call India directly from their mobile phones for just five cents per minute. They can call any standard land line or mobile number in India at this special rate when they buy a Mera SIM and top it up for $20.
Users will also get 250MB Data and unlimited texts within New Zealand free and get to keep the entire $20 top up amount to use on Vodafone rates.
The special rates to India, free data and unlimited text to New Zealand are valid for 30 days from the date of top up.
Community Support
As well as being a household name, AB International is increasingly mentioned as a sponsor and supporter of several cultural, community welfare and charity projects in the country. Such support extends the Company’s concept of “Bringing Together a World of Goodness.”
