Venkat Raman
Auckland, June 26, 2022
Three high-quality brands of Fiji were the star attraction at the New Zealand Hair and Beauty Trade Expo held at ASB Showgrounds in Auckland recently.
Facilitated by the Fiji Trade Commission, the event showcased Loaloa Naturals, Loloma and Nama Spa, which will become popular among discerning New Zealand customers.
Trade Commission Business Advisor Camila Eras said that this was an opportunity to bring Fiji’s finest skincare brands to the show after two years of disruption caused by the Covid pandemic.
“Fijian beauty and skincare businesses are playing a key role in Fiji’s trade recovery; brands like Nama and Loloma are increasingly being recognised in international markets, including US and Japan. Our Trade Commission is committed to promoting the sector and creating opportunities so these and other Fijian brands can succeed in the NZ market as well,” she said.
Increasing brand awareness
Nama Spa Sales Director Sarah Pivac said that Expo helped to increase brand awareness.
“As skincare is a flooded market, we had the opportunity to explain face-to-face our point of difference. The hair and beauty industry offers a great range of products, and each has its own unique story. To be able to tell our story was the highlight of the weekend,” she said.
Among the thousands of people who visited the Fiji stand were buyers and consumers who evinced much interest in the Fiji brands.
Loloma Fiji Co-Founder Purnima Singh said that the Expo was beneficial and enabled the participants to get proper feedback on the New Zealand market.
“It has also given us the platform to explore suitable sales and distribution channels. We are grateful to the Fiji Consulate for this insightful and valuable opportunity,” she said.
The best in Fijian tradition
Loaloa Naturals is a Fijian company. Its Founder Vian is on a mission to create natural, vegan, fragrance and cruelty-free, skin and hair care products to improve the livelihood of local communities. Loaloa products are handcrafted and made from native fruits; their uniqueness lies in their key benefits and medicinal properties.
Loloma (which means love in Fijian) Skincare was created by a Fijian mother’s plight to soothe her children of uncomfortable eczema.
Daunted by the amount of chemicals in different pharmaceutical creams, she looked towards nature for answers. The result was a 100% Pure ultra-light virgin coconut oil moisturiser with reduced smell and texture altered to be highly absorbent and velvety smooth.
Their process is chemical free, achieved through pioneering technology, making Loloma nature’s purest moisturiser, free of harmful chemicals, parabens, or sulfites. Loloma is ideal for babies and mamas.
Premium Skincare brand
Nama Spa is a premium Fijian skincare brand. The products, with a high concentration of sea minerals and vitamins, provide a powerful solution that hydrates and firms the skin, combats dullness and ageing, diffuses redness and soothes the skin.
Nama Spa built the world’s first sustainable harvesting program designed to create opportunities for the women of the Yasawa Islands.
Through Nama Spa, Nama Fiji and VS For men It generates a new income source to complement that of the traditional village system and safeguard an important natural resource in a pristine environment.
About the Expo
Since its inception in 2003, New Zealand Hair & Beauty Expo has built a credible reputation within the beauty industry, positions leading brands and suppliers in front of industry buyers and have become a premier trade event for the professional beauty and spa industries.
This annual event is a two-day showcase of New Zealand’s professional skincare, beauty, hair and male grooming industry, capturing the attention of thousands of industry decision-makers looking to get ideas and inspiration to remain one step ahead of their competition.
