Staff Reporter
Auckland, October 14, 2022
Essence Group Fiji has announced an export partnership with Farmers, a large corporate chain, with its premium skincare brand Nama Fiji.
Describing the partnership as ‘an exciting opportunity’ for its premium brand, Essence Group Managing Director Debra Sadranu said that Farmers has chosen the skincare range as one of its in-house brands.
“We are excited to showcase our Fiji-made premium skincare brand to the New Zealand market and our agent Nama Spa New Zealand is busy with merchandising preparation to stock Farmers department stores ready for customers to purchase directly from them,” she said.
Farmers New Zealand representative Kylie Pistorius expressed support for the partnership, agreeing that there is an exciting opportunity to reinforce positive collaboration between the renowned New Zealand chain and Essence Group Fiji.
“We are thrilled to announce the launch of the Nama Fiji Skincare range to 13 key Farmers stores and online nationwide. The Natural Skincare category continues to go from strength to strength and the unique ingredients and sustainable harvesting programme in Nama Fiji that supports the local Fijian Island community generates a really powerful story. We are delighted to be bringing the Nama Fiji range to our New Zealand customers,” she said.
Fiji Trade Commission to New Zealand Business Advisor Camila Eiras said, “Having made the first contact between Nama and Farmers, the Trade Commission is proud to see the Fijian products launched in New Zealand. Nama’s presence in the New Zealand market is a milestone for Debra, who has spent most of her life empowering women in Fiji, and her team. We are committed to Fiji’s trade recovery strategy and will continue to provide solutions and platforms to promote Nama and other brands in the New Zealand market,” she said.
About Nama Fiji
The Nama Fiji skincare product is an antiaging hydration range catering to women aged 30 years and over with a focus on sustainable harvesting efforts that positively impact the livelihood of Fiji women.
Ms Sadranu said that there are plans to extend the Nama Fiji skincare brand to the chain’s 59 stores which offer the perfect alignment for the Nama Fiji skincare brand currently stocked locally in Fiji at reputable outlets.
“The partnership with Farmers is a significant accomplishment for the premium Fiji brand and testimony that Fiji-made products have the potential to be marketed overseas by reputable companies who recognize the value and branding presence of locally made Fiji products. We thank Pacific Trade Invest New Zealand for their support,” she said.
Trade Commissioner Glynis Miller said, “PTI is excited to support this new development between Essence Group Fiji and Farmers. Through this partnership, PTI NZ strengthens its commitment to Pacific businesses that further the economic and social well-being of the community around them.”
Farmers will be launching a “Win a Holiday to Fiji” campaign in December for the Christmas and festive season with the support of Fiji Airways, Matamanoa Island Resort, Natabe Retreat and South Sea Cruises.
