If the success of a company is to promote customer satisfaction then, Global Financial Services Limited (GFSL), arguably the largest of its type in the Indian business community could take pride in the consistently high scores that it has recorded since its establishment on March 5, 1999.
It is often said that the greatest endorsement that a commercial organisation can get is through its clients. Every satisfied customer becomes a significant promoter leading to increasing clientele.
Awards instituted by credible organisations following a robust selection process and evaluation by an independent panel of judges always add value to the success of commercial entities.
Customers say, “Everyone dealing with GFSL and its Insurance services (see separate story in this Special Section) can be a winner.”
Our Awards
GFSL has been a consistent winner in various categories of the Indian Newslink Indian Business Awards (INLIBA) over the years.
According to Managing Director Ajay Kumar, these awards are an endorsement of his Company’s principles that include honesty, transparency, accountability and customer satisfaction.
“We have experienced the tough selection process, subjecting us to intense scrutiny. We have entered the Awards in three different years at each of which we have been successful. Such success did not come before the judges conducted in-depth interviews,” he said.
GFSL was declared winner in two categories when it debuted at the INLIBA 2009. The Company received the ‘Best Small Business’ and the ‘Best Marketing Excellence’ categories, in addition to being a finalist for the ‘Best Professional Services Business’ Award.
Supreme Business
The following year proved to be a bonanza for GFSL as it swept the Awards scene winning the ‘Supreme Business of the Year 2010’ Award. The individual categories in which it topped other entrants included the ‘Best Professional Services Business,’ ‘Best Small Business.’ It was also a finalist in the ‘Best Marketing Excellence’ category.
Best Young Entrepreneur
The Company achieved distinction in 2010 with Aseem Agarwal, then a trainee, winning the first ‘Best Young Entrepreneur of the Year’ Award instituted to recognise the achievements of young businesspersons of Indian origin in the country.
‘Business Excellence in Marketing’ and ‘Best Small Business’ were the two categories in which the Company was successful at the INLIBA 2012.
Winning seven awards in as many categories in addition to being honoured with the ‘Supreme Business of the Year’ and reaching the finals in two categories is no easy feat but the dignity with which GFSL conducted itself through the selection process was a source of satisfaction for the independent panel of judges.
Judges comment
They mentioned the following in their comments in choosing the Company for the ‘Supreme Business of the Year Award’ in 2010:
Global Financial Services business was truly very impressive, and the financial results showed that the Company registered an outstanding performance in terms of overhead costs and profit per employee compared to the industry average.
Managing Director Ajay Kumar provided sound leadership and governance, while Aseem Agarwal delivered key initiatives, evidenced by formal business planning processes.
Global Financial Services has adapted a range of products suitable for its chosen target market, achieved clever market positioning and a deep understanding of customers’ needs. The Company’s recruitment policies, staff development and participation were recognised as key drivers for business success, and technology has been employed strategically to develop excellent systems. Independent feedback rates Global Financial Services as one of the best financial service providers in the Auckland Region.
Other Awards
GFSL has been a recipient of a number of other awards from various other organisations, among the most significant of which was the ‘ANZ Business & Commercial Adviser of the Year Award’ given by the country’s largest commercial bank (Indian Newslink, January 15, 2014).
ANZ twice
The Award recognised the volume of business referred by GFSL to ANZ Business Banking and Commercial teams in 2013.
GFSL won the Award for the second consecutive year.
Mr Martin said that his Bank enjoys building strong relationships with Mr Kumar and his team.
“As he expanded his business, ANZ has worked alongside his team to provide them with the support necessary to grow their customer base and assist with this expansion. ANZ is well placed to provide solutions to GFSL’s significant network of customers through our Retail, Business Banking and Commercial teams,” he said.
AIA Four
The Company has also been winning the ‘Top Advisor Award’ given by AIA New Zealand since 2010. AIA New Zealand is a part of the AIA Group, one of the largest life insurance companies in the Asia-Pacific region.
Sikh Community
The Sikh community has honoured Mr Kumar and his Company on a number of occasions. These include the Nanaksar Trust which owns the Nanaksar Thath Isher Darbar Gurdwara in Manurewa (South Auckland), The New Zealand Sikh Society of Auckland (Sri Kalgidhar Sahib Gurdwara in Takanini, South Auckland) and many other organisations.
The Team behind the Awards: The picture appearing here shows (from left) Udita Sood, Ruma Chugh, Manoj Singhal, Rajasree Nair, Sahil Puri, Gavin Tully, Kaushal Patel, Ajay Kumar and Aseem Agarwal.
