Michelle Grattan
Canberra, Australia, April 16, 2020
The government has announced relief measures, including a $50 million programme for regional journalism, to help media hit by the fallout from COVID-19 crisis.
Commercial television and radio broadcasters will be given a year’s waiver of spectrum tax, at a cost of $41 million. There will also be an “emergency” suspension of content quotas in 2020, which could extend longer.
Announcing the measures, Communications Minister Paul Fletcher said that the media were sharing the pain of the virus crisis and the government was responding with short term support.
The virus crisis has seen drastic cutbacks in regional media as advertising has collapsed.
Temporary closures
This week, Australian Community Media announced that it would “temporarily cease some of our publications and temporarily close our printing sites in Canberra, Murray Bridge, Wodonga and Tamworth from April 20 until June 29.” The publications hit are non-dailies.
Last month, the Barrier Daily Truth, in Broken Hill, and the Sunraysia Daily, at Mildura, suspended printing. The ABC on Wednesday reported both “are inching towards resurrection, helped by enormous community support.”
Fletcher said that the $50 million Public Interest News Gathering Programme (PING) would support public interest journalism delivered by commercial TV, radio and newspaper businesses in the regions. It includes $13.4 million new money as well as repurposed funds from the government’s Regional and Small Publishers Jobs and Innovation Package.
Australian screen content halted
Fletcher said the coronavirus had effectively halted production of Australian screen content, so free-to-air and subscription TV could not meet their Australian content requirements.
“As an emergency red tape reduction measure, I have suspended Australian drama, children’s and documentary content obligations on free-to-air and subscription television for 2020. A decision will be taken before the end of this year as to whether this suspension should continue in 2021. It remains critically important that we have Australian voices on Australian TV, so there will be no change to the requirement for broadcasters to meet an overall 55% Australian content obligation,” he said.
Fletcher said that the government meanwhile was speeding up work on the future extent of Australian content obligations on free-to-air television, and whether these should apply to streaming services.
“This work is critical to the future of the culturally and economically important Australian film and television production sector,” he said.
Options Paper released
To guide discussions, Fletcher released an options paper from Screen Australia and the Australian Communications and Media Authority (ACMA). Consultation with stakeholders, including ministerial roundtables, will take place over the coming two months.
“Regulated free-to-air broadcasters are competing with unregulated digital platforms and video streaming services. It has been evident for some time – and the COVID-19 crisis has made it even more obvious – that this is not sustainable,” Fletcher said.
“These arrangements threaten the sustainability of television broadcasters – and in turn the sustainability of the film and television content production sector.
“That is why I want to seek industry feedback on the options put forward by ACMA and Screen Australia, and work with industry on a plan for the future, including how to best secure the market opportunity created by the explosion of streaming services”, he said.
The Media, Entertainment & Arts Alliance (MEAA) welcomed the government’s assistance for regional media and called on Australian Community Media to “press pause on plans to close publications.”
Michelle Grattan is Professorial Fellow at University of Canberra, Australia. The above article has been published under Creative Commons Licence.
