Bruce Hassall –
PricewaterhouseCoopers (PwC) has established ‘PwC Digital,’ its Digital Services Business, a unique digital consulting in the New Zealand market.
With a fully integrated digital service offering, PwC is the first of the big four accountancy firms to provide a dedicated, end-to-end digital and experience solution, from strategy and innovation through to execution.
The team has been built around existing PwC Digital Consulting Services, bringing together expertise in strategy, innovation, experience design, technology solutions, data and analytics, and cyber security. It will build on the firm’s strategic acquisition of New Zealand’s market-leading user experience and design consultancy ‘Optimal Experience,’ in June last year.
Solution Focus
This launch continues our focus of making sure we offer the best solutions for the problems that worry our clients most. Technological advancements and the pace of change are overwhelming for many organisations and they are seeking a strategic adviser with a deep understanding of digital business.
PwC has a record in this area, having helped New Zealanders reimagine their organisations across a range of industries, including leading one of New Zealand’s largest technology change programmes, incubating a new telecommunications product, securing New Zealand’s most critical infrastructure and allowing organisations to use many systems with confidence.
After having put significant funds into information technology over the years, New Zealand organisations now want to see a strong connection between digital investments and business objectives, with 95% of New Zealand CEOs who participated in PwC’s 2015 CEO Survey saying that a clear vision of how digital technologies can help achieve competitive advantage is key to the success of digital investments.
About 97% say the same for having a well-thought-out plan, including concrete measures of success for their digital investments; yet most companies are not prepared to address the challenges and opportunities of digital.
Reconfiguring models
Implementing a digital strategy that gets results is not possible by tinkering around the edges. Companies need to reconfigure their operating models and perhaps their business models. In order to do so, they need to ensure that they’re not only investing in the right digital technologies, but can deploy them in a smart and effective way.
We are committed to continuing to increase what can be achieved for our clients and challenging our own business model to offer what our clients want, as well as anticipating what their customers want from them.
With several thousand PwC digital consultants around the world, our local team is well positioned to draw from global insights to deliver extraordinary results for New Zealanders.
Bruce Hassall is Chief Executive of PricewaterhouseCoopers New Zealand based in Auckland.
