Valley Fresh
Meat and dairy products may be among the most advertised brands in the market but the importance of fruits and vegetables in the daily diet cannot be over-emphasised.
Subsisting in a perishable market, dealers in fruits and vegetables must constantly monitor movements and ensure that their products are sold before they become unworthy of consumption.
As a country of migrants, New Zealand’s population demonstrates an insatiable demand for fruits and vegetables and with more than 140 ethnic groups, the market for these are potent indeed.
Significant player
Valley Fresh in Papatoetoe is a significant player in the market with fresh Bhindi, Egg Plant, Long Beans, Karela, Taro Leaves, Daruka and more.
Owner Anil Sahay is aware that vegetables from his native Fiji are among the most in demand and hence ensures their continuous availability.
Along with his wife and other members of his family, he works long hours to cater to the preferences of customers.
“We also stock wide variety of Indian bulk food, Pooja items, large Indian pots, frozen food, Indian sweets and snacks, kitchenware and general groceries,” Mr Sahay said.
